The term Ayurveda conjures up memories of exotic India, harmony, peace, equilibrium, and rejuvenation. It is, in effect, a 5000-year-old tradition in western medicine and life philosophy. Although understanding its benefits has spread, especially in the western world, it is also a significant driver of medicinal and wellness tourism in India.
So let’s join and learn more about the new trend of Ayurvedic wellness tourism in India, but before we get started, I want to invite you to join our traveler’s community where you share your travel stories and meet new travelers around you. Also, you can follow me on Instagram to get the latest travel news and updates around the world. Let’s get started with the basics now.
What is Ayurveda?
Ayurveda is a Sanskrit term that combines two Sanskrit words: ‘Ayur,’ which means ‘existence,’ and ‘Veda,’ which means ‘intelligence.’ This kind of set of healthy-living beliefs has been observed for centuries in India, and it is one of the world’s oldest healing techniques. Ayurveda medicine is based on the idea that health and well-being depend on the harmony of mind, body, and spirit.
Ayurveda covers both preventive and curative medicine, with the end goal of “achieving salvation (Moksha) through good living.” It represents a life ideology aimed at finding and preserving equilibrium and harmony.
The Ayurvedic aim of healthy living, stability, and balance comprises the following elements:
- Equilibrium of Tridoshas (Vata, Pitta, Kapha)
- Proper functioning of Agni (13 types)
- The balanced state of Dhatus (7 Body Tissues)
- Adequate evacuation of Trimalas (Urine, Feces & Sweat)
- The balanced state of Mind – Indriyas and Atma
Ancient Healing System
Practicing Ayurveda with a certified Ayurvedic practitioner will result in benefits such as hormonal balance, healthy skin, decreased bloating, insomnia relief, and more.
Here are several Ayurvedic medicine scheme characteristics that usually cater to wellness tourists:
- 100% natural therapies
- Non-invasive therapies
- Enhances the body’s ability to maintain and stabilize
- Preventive and curative attention
- Rejuvenating and calming
- Physical, emotional, and metaphysical (mind-body medicine)
- Readily integrated with western medical treatments and lifestyles
- Recognized as a standard system of medicine by leading bodies
- Used for a wide variety of disorders, including severe, stress-related, and metabolic conditions
India’s Emerging Wellness Tourism Market
India is a well-established medical tourism destination, having already served thousands of medical tourists from Afghanistan, Nepal, Bangladesh, Iraq, Yemen, Iran, Kenya, and Nigeria.
Recently, India has been marketed as a cultural and wellness tourism destination to satisfy the growing demand for wellness tourism in Europe and Asia. For European tourists looking for a wellness holiday, India’s ancient medicinal rituals, meditation, naturopathy, and Ayurvedic therapies are appealing.
Ayurveda is having an increasing effect on holistic healthcare and wellness tourism. Since 2015, the Global Ayurvedic Market has grown at an annual pace of 16.2 percent on average, representing increasing demand for complementary medicine and wellness experiences.
- Rising public consciousness of fitness and nutrition
- Acceptance by modern western medicine
- The market for natural ingredients
- Global transition in medicine toward preventive practices
- Demand for Ayurvedic cosmetics
- The popularity of anti-aging and anti-wrinkle creams
Ayurveda is practiced regularly in India and is woven into the fabric of the country. The arrival of Ayurveda Centers with foreign standard practice certifications accelerates the country’s medical and wellness tourism development.
Many Ayurveda schools established in the late 1940s educated a significant number of highly skilled physicians.
Ayurvedic therapy and spa packages have excellent value for resources for health travelers. Every year, a significant number of Western and Gulf medical tourists visit the region.
Celebrities such as Naomi Campbell, Ingeborg Schoener, and film producer Bernardo Bertolucci (Last Emperor, Last Tango in Paris) have all sought Ayurvedic treatments in Kerala, India. Cheri Blair, Madonna, Demi Moore, and former Indian Prime Minister AB Vajpayee are also fans.
Ayurveda has cemented India’s reputation as a genuinely world-class medicinal and wellness destination. As a result, the nation is well poised to capitalize on the anticipated increase in demand for wellness retreats following the pandemic.
So that’s the trend and travel culture that people would be following, and I believe, are already following in India. Let me know your views on this in the comments below. I would love to add to the concepts with your help. Until then, I will get on to explore something new for you to travel across the world. Till then, keep exploring, keep traveling.